Valuable information for your online marketing is hidden behind complex data – we make it visible.

Our 360° services are your special added value.

The key to optimizing your online marketing is our holistic approach. We understand the entire process from analyzing your needs to recommending appropriate action as a cycle during which we offer you our constant support.

adlytics Service Cycle

Discovering your individual needs

During the initial step, we analyze your technological landscape and the scope of your online activities, as well as the analysis tools you already use. We additionally organize workshops and training courses in your company in order to demonstrate what is possible and necessary to optimize your online marketing. We then use this knowledge to determine the analysis tools you require. We know exactly what the individual tools can achieve and recommend the tools that will actually help you to reach your goals.

Implementing efficient tools

We implement the respective technologies and tools on your websites, newsletters, social properties, etc. Thanks to our special know-how as technology experts, we guarantee seamless implementation and create the basis for valid data and results.

Making performance measurable

Following on from the data analysis phase, we will provide you with comprehensive and easy-to-read reports – weekly, monthly or quarterly according to your requirements. Our dashboards are tailored to your special marketing situation and allow you to identify very quickly where optimization is required in your digital marketing.

Contributing valuable recommendations

We take a very close look at results to ensure you are not simply provided with run-of-the-mill reports. If desired, we will also carry out online-surveys on your behalf and recommend appropriate action to optimize your online activities based on the acquired data and our extensive experience.

Lots of tools are simply awesome when used properly.

We work, in particular, with the Adobe Marketing Cloud and implement highly efficient tools which are tailored to the strategic objectives and the existing technological landscape of our customers. This provides businesses, especially those with a global footprint, with the best possible data analysis of their online activities.

Web analytics/Digital analytics

  • Monitoring the efficiency of a website
  • Measuring and monitoring the success of marketing campaigns
  • Analyzing customer journeys
  • Integrating external data

Examples of applied tools:
  • Adobe Analytics
  • Demandbase Real-Time Visitor Identification
  • In-house developed plugins for analyzing videos, embedded in your websites (e.g. YouTube, Brightcove, JW Video Player, Kaltura, HTML5 Video)
  • Integration of external data: YouTube API, Twitter API, Facebook API, Google Webmaster Tools API, Google AdWords API, etc.

Marketing Automation

  • Offering potential customers individual, personalized contents
  • Turning potential customers into actual customers

Examples of applied tools:
  • Oracle Eloqua
  • IBM Silverpop Engage
  • Salesforce ExactTarget/Pardot

Search/Display/Social Advertising

The performance measurement of adlytics enables you to:

  • Manage your advertising budgets more efficiently
  • Optimize your marketing campaigns successfully
  • Delegate budgets appropriately

Examples of applied tools:
  • Adobe MediaOptimizer
  • Google DoubleClick for Advertisers (DFA)
  • Google AdWords, Microsoft Bing Ads, Yahoo Ads, Yandex Ads

A/B-Testing, multivariate testing (MVT)

  • Comparing and testing variants objectively – with the goal of making the right business decisions based on data rather than on gut feeling

Examples of applied tools:
  • Adobe Target (Adobe Test & Target)
  • Demandbase Real-Time Visitor Identification

Customer Insights / Surveys

  • Making a point by asking your customers directly, i.e. listening to your customers

Examples of applied tools:
  • adlytics survey